How to work with us

Every commercial engagement starts with a free 30-minute assessment. From there, most clients move through three phases, and you can stop after any of them.

Phase 1 prices are listed so you can plan. Phase 2 and Phase 3 are scoped to your company and priced in a written proposal after the assessment.

Start here

Free Revenue Readiness Assessment

A 30-minute video call about your product, your buyers, your investors, and where things are stalling. Within 24 hours you get a written summary with what we heard, where the story is breaking, and our recommended next step.

Take the assessment
Phase 1

Translate

  • Commercial Translation Brief

    2 weeks · $4,500

    Positioning, core narrative, differentiation, a map of who decides to buy, and guidance for getting your team aligned.

  • GTM Readiness Map

    2 weeks · $5,500

    Where adoption is likely to stall, what buyers need to see, and what to fix before you spend on sales and marketing.

  • Both together

    3 weeks · $8,500

Best for seed through Series B companies heading into a raise, a launch, or a first sales hire.

Phase 2

Architect

  • Messaging architecture

    3–4 weeks · scoped in proposal

    The messaging guide your website, deck, sales materials, and press all draw from, with claim boundaries set for regulated markets.

  • Investor and partner narrative

    3–5 weeks · scoped in proposal

    The story and structure for your deck, plus speaking prep.

  • Full system

    6–8 weeks · scoped in proposal

    Both, built together.

Phase 3

Lead

Fractional commercial leadership with a 3-month minimum, ranging from a few hours a week of strategic advice to two days a week leading go-to-market. Every retainer opens with a 30-day alignment period that sets priorities, metrics, and a 90-day roadmap.

Technical product support

For software and connected products, technical product work can be added when the commercial problem reaches into the product itself.

Colin Tucker provides senior technical product advisory and hands-on software engineering, with particular depth in mobile and web engineering, product architecture, performance, accessibility, and release reliability.

Engagements range from focused technical reviews to defined engineering projects and embedded senior engineering support.

Explore technical product services →

Who we work best with

Funded or revenue-generating companies with validated science or a working product, whose founders are ready to share their deck, data, and real buyer conversations.

FAQ

Do I have to start with Phase 1?

Usually. If you come in ready for Phase 2, we build the Phase 1 work into that scope.

What fields do you work in?

Most clients are in diagnostics, biotech, therapeutics, and medical devices. We also work with founders in other science and engineering fields whose product takes expertise to explain.

Can you work under NDA?

Yes, and most of our work is.

Do you work remotely?

Yes. We're based in Knoxville, Tennessee, and work with companies anywhere.

Take the free assessment