Technical product strategy and engineering

Build a product people can use, maintain, and scale.

A strong commercial story creates demand. The product has to deliver on it.

Colin Tucker, co-founder of Data Story Strategy, helps companies find and fix the technical problems that make software harder to use, release, maintain, or grow. He can work at the advisory level, dig into an existing codebase, or join your team to build the solution.

Where Colin can help

Product & Technical Review

A focused review when you know something is getting in the way but need an experienced technical perspective before committing more engineering time.

Depending on the product, Colin can review:

  • architecture and codebase health
  • performance and reliability
  • onboarding and product workflows
  • accessibility
  • build and release processes
  • testing and maintainability
  • technical constraints affecting planned product changes

You leave with a prioritized view of what needs attention and what can wait.

Mobile & Web Engineering

For teams that need senior hands-on engineering support.

His deepest experience is Android: Kotlin, Jetpack Compose, MVVM and Clean Architecture, dependency injection, CI/CD and testing. He also works in Swift and SwiftUI on iOS, and builds web applications and backends, including the two platforms Data Story Strategy runs on.

That can include modernizing an older codebase, building new functionality, improving performance, resolving release problems, or helping a team move toward an architecture it can maintain.

Performance & Release Reliability

Slow applications and fragile releases create problems users can see.

He helps teams diagnose performance issues, improve build and release workflows, strengthen testing, and put practical monitoring and controlled rollout processes in place.

On carrier apps for AT&T, Cricket and other carriers, used by millions of people every day, he cut app startup time by 50% and build times by 35%.

Accessibility & Real-World Usability

He built and shipped Elsie Home, an Android launcher for older adults and people with low vision, and has worked across a wide range of Android devices and environments.

He can help teams examine whether the product they built works for the people who need to use it.

AI Products

He builds AI into products where it helps the people using them. For Data Story Strategy he built the Commercial Translation Diagnostic, an AI document-analysis tool with human review, and Rolo, a CRM designed so no relationship goes cold. Rolo has run the company's pipeline since July 2026. AI assistants such as Claude plug straight into it, and every change they propose waits for a person to approve it.

He can help you decide where AI belongs in your product, and where it doesn't.

AI-Assisted Engineering

He uses AI in the engineering workflow for architecture exploration, implementation, testing, log analysis, documentation, and prototyping.

The goal is practical: move faster while keeping engineering judgment and review in the process.

When Jessica and Colin work together

Some problems cross the line between product and market.

A company may be promising simplicity while onboarding remains difficult. A healthcare product may have strong evidence but a workflow clinicians will struggle to adopt. A founder may be preparing to scale sales while the underlying product still depends on manual work or fragile systems.

For those engagements, Jessica and Colin look at both sides.

She examines the buyer, the commercial story, the decision process, and what has to happen for adoption.

He examines what the product asks the user to do and whether the technology can reliably support that experience.

Together they identify where the market promise and product reality fall out of alignment, then determine what needs to change.

How engagements work

The scope depends on the problem.

Some companies need an experienced technical review and recommendations.

Some need a defined engineering project.

Others need senior engineering support embedded with their existing product and development team for a period of time.

Start with a conversation about what you've built, what's happening now, and where you're getting stuck.

Talk with us about your product
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