Jessica works from the product out to the market.
Positioning, buyers, investor narrative, messaging, go-to-market, and commercial leadership.
Commercial strategy services →About Data Story Strategy
Commercial strategy, with technical product depth when you need it.
Data Story Strategy was co-founded by Jessica Daniel and Colin Tucker. Jessica leads commercial strategy for science and engineering founders. Colin leads technical product work for companies whose commercial challenge reaches into the product itself.
Two directions, one problem
Colin works from the user back into the product.
Product experience, technical architecture, reliability, maintainability, accessibility, and the engineering work required to make software hold up in real-world use.
Technical product services →You can work with Jessica, Colin, or both, depending on the problem.
The people
Jessica Daniel
Co-founder & Commercial Strategist
Jessica trained in molecular biology and strategic communication, then spent several years running marketing inside a diagnostics company through a merger, a product launch, a capital raise, and a national scale-up. She co-founded Data Story Strategy to help science and engineering founders make complex products easier to fund, buy, and sell.
More about Jessica →
Colin Tucker
Co-founder & Technical Product Advisor
Colin has spent more than 20 years building software, from enterprise communication systems deployed around the world to Android products used on millions of devices. He builds AI products and uses AI-assisted development daily, and helps companies make digital products more reliable, maintainable, accessible, and ready for real-world use.
More about Colin →When we work together
Some problems cross the line between product and market. A company may be promising simplicity while onboarding remains difficult. A healthcare product may have strong evidence but a workflow clinicians will struggle to adopt. A founder may be preparing to scale sales while the underlying product still depends on manual work or fragile systems.
Jessica examines the buyer, the commercial story, the decision process, and what has to happen for adoption. Colin examines what the product asks the user to do and whether the technology can reliably support that experience. Together, we find where the market promise and the product reality fall out of alignment, then decide what needs to change.
Where to start
Every commercial engagement starts with a free 30-minute assessment. For a question about the product itself, start with Colin's technical product services.