Proof from the field.
The work of moving an innovation to market is a multi-stakeholder translation problem and I’ve solved it inside a company, across a product launch, and through a capital raise.
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Launching Data Story Strategy
From BIO floor conversations to a positioned practice — three service tiers, statewide ecosystem mapping, and trust-based roles in Tennessee innovation.
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Ecosystem Translation: Bench to Market
Bridging data-forward science and narrative-forward capital — a framework for regional innovation leaders, economic development, and academic partners.
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Capital Access & Investor Readiness
Investor narrative rebuilt around a single thesis — multi-million dollars raised across 100+ meetings after reframing complexity as clarity.
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SEO & Organic Growth
Audience-first site architecture for three distinct buyers — 14 page-1 rankings, 32% traffic lift, and a 30% increase in time on page.
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Three Brands in 90 Days
Post-merger brand architecture for corporate, CRO, and consumer lines — aligned in 90 days with a multi-million-dollar raise on the new narrative.
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1,775% ROAS
From zero paid infrastructure to 1,775% ROAS — geofenced Meta campaigns, a CRM pipeline that filtered for intent, and automated reviews that compounded trust.